Make Your Marketing Investment Pay it Forward with Custom Decals and Bumper Stickers

Rampant output of bumper stickers and graphic decals immediately puts your products in front of future customers’ faces. This simple, cost-effective, time-tested marketing method allows for one-way communication to reach new audiences with minimal time or financial investment on your part.

So what makes bumper stickers and decals so effective? And how can they work for you?

Put as simply as the stickers themselves: Bumper stickers and decals are cheap to print and easy to distribute.

Stickers, like many other screen printing and promotional products, cost less per unit when you buy in bulk. Dedicating a modest portion of your advertising budget to these stickers allow a potentially expansive logo recognition net to be cast around your town, state, and even the country.

And, just as using images is important on major eye-catchers like signs and banners, your graphics on bumper stickers and decals help to boost brand recognition and foster familiarity.

Vividly colored images are bound to attract attention. But your can get more than your graphic on your audience’s minds. Historically, bumper stickers have been used to make statements —fashion, religious, political, etc. — and yours need not be different. If you have a catchy tagline, snarky slogan, or one-liner that defines your product, consider creating text-based bumper stickers to feature your business’s personality. The reader can get a sense of you and your product in an instance, and a quick business-to-sticker-to-reader connection is born.

Once you have your bumper stickers created and distributed, fans of your products take it upon themselves to post your stickers on more surfaces than you can think of. But how can you be sure your investment goes the distance?

Incentivize customers to spread the word about you. For example, asking patrons to take pictures of themselves with your stickers in interesting, geographically iconic places can earn them a spot on your website for their own few minutes of fame — along with your logo. You can also make a caption-writing contest, a raffle, or a product giveaway for the most interesting pic with your sticker. These incentives spark a competition with symbiotic benefits: your brand appears in a range of places and your customers have fun and receive recognition for it.

Of course, not every decal or bumper sticker will be cool enough to slap around town. Be sure to bring your ideas to experienced, personable screen printers to make sure your image is well-designed and your ideas send the right message about your products and provide maximum return value to you — the ability for your happy customers to extend your advertising for you.

Stitch Master is a trusted screen printing and embroidery expert located in San Antonio, Texas. They provide amazing service at unbeatable prices. Visit their website or contact them directly at (210) 592-9770.